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Lorna Jane
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Active Concierge Stylist
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Website Product Descriptions
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At Lorna Jane, I worked on product copy for new collection launches, shaping descriptions that reflected both performance and lifestyle. Each collection was reviewed ahead of release to understand fabrication, fit, and functionality, allowing me to translate design intent and technical detail into clear, considered product storytelling.
Working closely with swing tag information and design notes, I ensured copy aligned with brand tone while helping customers understand how pieces could be worn, styled, and used in real life.
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Your Plan Manager
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Communications & Information Officer
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Blogs & Website copy
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I created blog content for YPM designed to inform, support, and convert. This included educational articles, process explainers, and timely updates within the NDIS space. Each piece was written to balance compliance with clarity, ensuring complex information was easy to understand and aligned with brand tone.
Content was structured to support SEO, improve on-site engagement, and position YPM as a trusted authority within a highly regulated industry.
